Binance is a pretty good model to follow.
I am not sure I get it. So basically to launch an ICO and and build an exchange and then buy up the lesser competitors?
ICO is rotten business due to the scamming events happened before and until today so if you plan to run an ICO then provably you will face many criticism since crowd fundings using the ICO is not good these days. Maybe build up a good model if you have a money since if people find that you can create a good product for that, then for sure your market will wide.
I wasn't planning at all. I prefer legit ways to create value. Funds are ok, but not enough for expansion.