What matters is sending merit to quality posts. Prioritizing merit to low-ranked member, topic/thread on specific board or member who actively spend sMerit should be secondary, tertiary or quaternary goal depending on merit source preference.
So now the question itself: Do you pay attention to those users who never send anything to anyone when sending them a merit or you don't care, the main thing is that the post is useful.
This statement could be interpreted as encourage sending merit to another merit source (along with with very few non-merit source who actively spend sMerit) who make good post
