LifeRhythm Labs, Inc. is also backing
LifeRhythm Medical Services, LLC so there is physical company that is backing all these blockchain projects which is good thing. This will defiantly boost the confidence of investors to invest in this token.
Thats true because of too much scam in crypto market investors are not willing to invest in anything that is just hypothetical. If project is backed by company that physically exists then it gives it a good advantage over other project. I am sure they can easily gather there soft cap.