It's obviously an attempt to promote the site. The site is not only known as a scam to users, but also known to refuse to pay their affiliates.
They also block withdrawals for selective users when they feel the user has accumulated some significant wins.
There are many threads as you can see they did this in past too
HEREI think threads like these should be locked by moderators and ban these newbies who will just keep growing unless some action is taken against them.
I have never betted on 1xbit and after looking at these fake SEO/Makreting attempts I will never visit them so if you are the owner and you are reading this, bear in mind this is doing more harm for you than good and no matter how smart you act you are, you are getting caught and looking stupid.