According to Binance CEO - CZ, activity on Binance exchange is higher than in December 2017. According to PlanB that created stock-to-flow model, the bull run is here, his claim is based on the value of RSI that is currently on 64 points. And the last positive claim comes from Goldstein that said that Bitcoin already has value more than $100,000 because there are statistically more people that will hold BTC to this level. 
Not so many people know binance in 2017. But now that it is recognized as the top crypto exchange, hence the increasing users and activities.
Like gold, stocks, and other asset class, cryptocurrencies are now being used to preserve the value of money. With the weak value of dollar and other fiat due to the pandemic, people are finding way to preserve their money. This is one of the main reason why we are experiencing a massive increase in cryptocurrency marketcap and as a result a jump in the price.