A quality post :are one of the major criteria to earn merit and well recognize to the forum, a beginners most know how to make a quality post both from local board and public board, because good quality of post attracts a campaign to hire a member and to be merited.
Merits are like likes on other social media. People merit the posts that they like, not necessarily the best posts objectively. Just be yourself and the like-minded individuals will eventually merit you. Don't try to force yourself to chase some mysterious quality, experienced members can easily see when someone is just fishing for merits. I have earned hundreds of merits by just posting my thoughts across multiple boards, without any goal to rank up fast.