Is this kind of campaign allowed on the forum, isn't this considered some kind of merit farming or maybe trading merit for money??
Although I like the Idea of bitcoin beer, but @OP you should remove this merit thing from the post as maybe it can offend some DT members and you can get a negative trust rating for that. Also watching this thread and waiting for the announcement on 28th September, I wish you good luck for the project, although you should consider social media and articles, not just the bitcointalk forum.