I think people are already aware of crypto, it's just that they know very little about it. they only see what other people see, and don't find out for themselves. Personally, I will only explain this to people who are interested. Well, some of the people I saw invited others, got blamed for getting lost.
People are aware of crypto, but only a few of them start to use crypto by buying crypto and holding it. The other people are still not involved in the crypto because they are searching for the new jobs they already lose before. They need to know about crypto, so they can start to make money from crypto too, but that is if they want to try to works with the crypto. Maybe their problem is about how much money they can use to have crypto because initial money will be the problem for them to start.