It is always the right way to call people to crypto at any time. But you may be right that calling people to crypto today can be easier than before because crypto has been more familiar with people and it is getting popular day after day. Moreover, Defi becomes Hypes as it seems to offer the future/new concept in managing finances. So, more people are probably interested in the crypto business right now.
You're right, getting someone to learn about crypto is pretty good for now. people can learn about business development, investing, and even program development. however, I've asked several people about this, it's just that many think that crypto is Multi-Level Marketing or something else.