First of all, there is no "company" behind it. For all I know, Balduro might be a special department within the Iceland government trying to secretly define a new economical future for its inhabitants, heaven knows, they have been fucked over for almost a century by other foreign economies! The reason why the site is registered anonymously trough a domain service in Panama to me sounds very logical. It doesn't matter namely who started the coin, it's future lies within the community (Us!) that adopts it!

Of course the 50% pre minded coins still need to be airdropped fairly, but also that is something we are all working on! So why not join us!: http://forum.auroracoin.org