FAQ says it will be $299
Ye.. that's a scam.
This device isn't even close to being worth 100$. That's a rip-off.
Imagine if Apple/Samsung were selling $500 flagship smartphones... and Google/OnePlus showed up with a $1000 smartphone... because that's pretty much what the Passport folks are attempting to do here 
Not really.
It is more like: We have well known brands having flag ship smartphones for 500$, then a new brand no one knows brings out a new smartphone with the same specs and an outdated appearance, demanding 2000$.
That's an absolutely exorbitant price.