Must take a lot of money to able pr on a big site like CMC/Binance. I can see any project holding promotion using the "earn" feature on CMC will have a great success cause CMC is trusted as well as Binance.
The changes are kind of innovative and shows how much the man behind it is able to think differently for greater achievements.
If this is happening now, I imagine what will happen later with this level of progress that is being made.
Today is Band, tomorrow will definitely.be for another project and every soon it will be highly competitive.