The best way to go about it, peradventure they want to associate themselves with DeFi projects is to have partnership with them, in case there is any connection. Yes, almost every project wants hype. No project want to lag behind and they all.want to take advantage of this moment, particularly the envisaged bull run.
If they are capable, they should go and partner with top projects that are in DeFi line.
and then, labeled themselves as defi project. the defi situation is getting ridiculous as some dead projects are now relaunching and getting a makeover to be a defi project. and since uniswap is open to all, everyone can do their pump and dump on that exchange. sooner or later, we will be seeing a lot of trash defi tokens in that particular exchange. people should have already learned their lessons during those ICO hype, so they should know at least how to tackle this new hype in town