Put aside the amazing technology that crypto is built on, monetary incentives is what led me to crypto industry and it is still this reason that keeps me here till today. I am not desperate about the monetary value, but I don't think I can enjoy crypto and its amazing features to the fullness without making good earnings from it.
Yes the fun in cryptocurrency is to at the end make some money or profit from it because you can invest in it and you don't invest not to make gain . So hear I believe money is one big reason.