Maybe because of very low supply so investors interested to invest but I doubt of this massive pumped, it seems to me manipulation you know the supply is low it can easy to manipulate it. This is high risk if you join the ride it reaches the highest peak we never know when will be a massive dump.
At the price it is being reached right now, your suspicions are probably correct when whale groups are probably manipulating this token, they know the supply is very low and they are holding a large number of tokens, they push the prices higher and higher, creating a phenomenon and then the participants in the back will probably become accidents, the amount of money that is lost at this point is probably not small with a big collapse. Hundreds and thousands of dollars every second, I don't expect anyone weak to get involved in this storm