I totally agree with you bro! It seems to me that the times when adding the word "Bitcoin" to the name of the coin and the coin becomes successful are long gone. Forks are of no interest to anyone. Real technology and innovation are needed. One word "Bitcoin" in the title is not enough.
Using the word Bitcoin itself does not give anything - I agree. There are dozens if not hundreds of similar projects. There are only a few successful ones ... Therefore, you need to focus on technologies and not on the name.