I guess their minds are more fixed on the volatility (which can easily be fixed if the community want to) rather than the technology or the Bitcoin network/system. The decentralization and other important features it offers is awesome. The price hardly interest me.,though I hope it becomes better eventually.
But in some point, there are also people that wants to make bitcoin the top of the cryptocurrency by simple using it for daily transactions and small transactions, sadly, bitcoin didn't suffice the need of people for that because it still lacks characteristics such as low transaction fee and slow trasnaction confirmation. This leads to most of the people to accept that bitcoin is good for investment or some called "safe haven" for their assets which is for me, partly true as that is the same thing I think about bitcoin.