I am glad that Sportsbet is also helping to spread the word about crypto in a wide audience. We still need so many people for our goal of BTC going a million dollar ...
A million-dollar price won't happen.
Awareness and promoting the use of bitcoin will result in a much slower price movement in the future (let's say a great number of people uses) since it will now be used as a currency, just like the normal fiat transaction, and not for investment purposes.
Going back to Sportsbet, they really contribute to spreading the awareness about bitcoin and hope it attracts new crypto-players (although I don't see yet those bitcoin flashes in the most-watched leagues). The more bitcoin that will be circulating in the crypto-gambling will result in a much stronger industry.