ICO, IEO and now DeFi.
Have you seen that none of these are long existing? ICO created hype back in 2017, then IEO come into the ground and now it's time of DeFi. But with all of them, a lot of people were attracted and get scammed. It's not that easy to make money, dude. Don't run after anything which creates significant hype. Take time, observe and make decision. You have enough time to make profit.
I guess people are just tired of this ICO etc. since in the past years its a big way of scam projects. Hype is always a thing in a project but always have a bad effects when it comes to long term and investment.
Hype is just good for those who know when to enter the hype and know when to exit.
Hype is just good for those people who aren't that greedy and when they got some profit from it, they will stop doing it again.
Aside from the 2, I don't think that there is anyone who will benefit from hype. Investors throughout the years are losing their money because of different hypes from the ICO hype 2-3 years ago from the IEO hype and now this DeFi hype. I always say that thing many times before investing into a thing that is being hyped.
Agree, the hype is a really big help in a project and could easily increase the price of the token or gain a lot of investors with that hype, but you are going to lose money when the hype is already gone so you should know when to sell your investment, Ads, and promotion is really a big help hyping a lot of projects, famous people that are investing could easily bring a lot of investors in a project with just a small tweet or 1 post in a timeline.
I guess trading is just the way to go instead of investing in an ICO, IEO, etc. which could be a riskier than investing in other altcoins that are already in the market.