The problem with most of these merchants that are accepting Bitcoin is always the same. They only accept Bitcoin as a alternative payment, if you work through some kind of payment processor and in this case it looks like they are using BitPay? (or are they just using it's market price for Bitcoin)?

They are only interested in the Fiat currency and not the potential of the new alternative currency. The fact that "cancelled" transactions are refunded in Euro is a clear indication of what their main goal is with Crypto currencies. 

Also, do they offer some kind of discount for Crypto payment to promote it? No...