Name doesn't really matter if it's a unique one. What should be is the team behind it and it's plan for the future. And when I say unique name is it shouldnt sound like a fake version of some other successful project.
E.g EtheNium
Well TBH there are plenty of coins that follows an already popular coin as still gain the favor of the masses although some of them might just be a blatant rip off but usually a good coin that gaining fame for a long time using a rather unique name because in this case when a coin is really serious in building their own fame they gonna use a unique name to represent their brand so that their marketing effort not go into waste.
But I do agree that following popular crypto name somehow make the coin sounds fishy and scammy instead of making it sounds better in the ear.