I do like hodlhodl, I use it occasionally, and I like the amount of work they have put in to setting up their smart contract escrows. However, as pointed out above, it still runs on a centralized website and so is not as truly decentralized as Bisq is.
A lot of scam new projects are lurking on the market.
There are always scam coins and tokens on the market. It used to be ICOs. Then it was IEOs. Now it's yield tokens or whatever that is. No doubt next year it will be something else for people to lose their money on. And throughout it all, bitcoin remains.
It's not entirely wrong imo, as long as both parties understand what they're trying to do.
There is a problem with a lot of exchanges using the word "decentralized" as a marketing tool and gimmick, when in reality they are not decentralized at all. Sites like LocalBitcoins and IDEX which claim to be decentralized, and yet users have to deposit coins to their custodial wallets and complete KYC. Complete nonsense.