IMO we need to have more liquidity not only on-exchanges, but off-exchanges as well.
Adoption above HODL.
We need to show people that crypto can be useful for payments.
HODL--> crypto = stocks.
Use it for payments --> crypto = money.
"money" is a more attracted word rather than "stocks"
I am starting to use low-fees cryptocurrency like DOGE and TRX as a payment for my transaction. even if the people who involved in my transaction didn't use it, I suggest them to have a wallet

and maybe I will use Bitcoin LN too (because I am still learning about it since yesterday lol).
I agree that striving towards adoption is great, but where will people that do not own any coins get it from apart from exchanges? How many of them would be willing to purchase crypto and waste money on exchange rates and commissions? What could motivate ordinary folks to waste time on something like this, if there are less complicated means of doing it, like paying with a debit card or wire transfer?