Aye, I saw NFL and that's pretty much the sort of contest that'll attract the boys and girls -- sadly, don't know much about the game (more accurately, know nothing of it).
Looking forward to the parlay promo, that was really fun, but probably a bit too skewed towards people who spend all their lives on the platform.
And OMG Dice! I'll let you know when I get down and dirty on my next sesh;)