My only question is why did they wait this long? Why weren't they buying this amount of bitcoin at a fraction of today's price back in 2013? Surely they knew about it then, they are an IT company.
Yeah, my thoughts exactly.
At one time you could have those coins for the price of 8 pizzas, and have a piece left for next morning...
Better late than never, though. Also applies to many of us, unfortunately.