Enough people have said binance already, obviously that is a thing that nobody can deny because lets be honest they are doing their job amazingly which is why everyone loves them, they are not paying you to like them, if people didn't liked them they could have picked any other place and the volume of binance would have gone down a lot if they were bad.

However reality is they are so good that even though they are super know and have huge volume and make so much money, they still improve to be better and that is something many places lack, when a place gets to be number one they tend to stop and just steadily go that way, but eventually other places get better and better and steal their customers, binance didn't allowed that and kept growing the gap between them and their closest competition.