I found the crowdfund emails surprising as well. I recall they recently ran a token sale, wonder if they need to scale or are just doing a quick cash grab? This is a bit concerning IMO.
They know the crowd they have so they'd be stupid not to milk them. I guess the tricky part is the aftermath when your shittoken turns out to be brown and sticky too. Seems a bit stupid to burn good will but they do have something of a captive audience.