I think even 1000$ wagered/ticket is not enough. This promo runs 4 months, what good is it to draw from appox. 5 million tickets. I have around 150 tickets by now and already know I have 0 chance to win anything. This promo is running way too long in my eyes.
It is good as it is long term promotion, because as it is long term promotion they are able to attract their user, and 1000$ is not very low money. So, I think this promotion is enough good and it should run for more long time.