Pretty much everything snoops on us now. Most of the time the average folk don't even think about it since they rarely get targeted but if you think about all of this, it can really make you paranoid. And most times, it's hard to opt out. For example, employers will find it suspicious if you don't have an account on any of the SM platforms, most interactions would involve using apps which again, requires certain permissions, etc.
Data are the new oil. And companies are using that. Sooner or latter mentality about it will change and people will use products and services where they dont give out any data. At this point of time there is lite demand fro that. But that will change. Probably already in this decade. If not this then next.
I can't wait for these tech giants to get the Standard Oil treatment although I'm not getting my hopes high considering how pervasive their "product" is (we can argue though that WE are the product). Pretty much the most change I've made is switch to Brave. Not very optimistic but hey if Google got my data, why can't I add another browser to the list?