Take a look at the following strategies

Content marketing:

Content marketing is one of the key tools as it helps explain in detail about the services, purpose, and benefits of the business.

Social media marketing:

Social media is the most effective marketing tool there is, as it will help reach a wide range of customers all around the world. Promote your exchange platform pro-actively through various social media platforms like Facebook, Twitter, Telegram, Reddit, etc.

Media and Public Relations:

collaborate with the best and the most reliable PR agencies in the market. It will create a strong identity among the investors, globally.

Influencer Marketing:

Connect with the currently trending influencers in the market, who will be the voice for your business among investors.

Email Marketing:

To upsell your business among your target audience, email blasting through newsletters is a really helpful tool.

Pay per click:

PPC Advertisement helps boost up the business and make more people aware of the services.

Bounty program:

Bounty programs have also become an integral part of marketing. Contact digital marketing experts will conduct bounty programs to promote your business among potential investors, where they are assigned certain tasks and rewarded accordingly. This would encourage them to learn and invest in your project, which increases your profit and potential.

Community building:

For any business, having their own community is essential as it helps build trust among investors and increase credibility for your business in the market. It will help you build your community and establish your brand and loyalty.