That usually happens and there's nothing we can do about it. Mainstream media and governments have done their part in minimizing Bitcoin's reputation in the mainstream world. After all, they wouldn't want people to use an alternative financial system which provides freedom and privacy. Fiat will always be hailed as the legitimate type of currency for mainstream transactions. While scams are much more frequent in the traditional Fiat world than it's the case in crypto land, most people don't care. Decentralized cryptocurrencies like Bitcoin and Ethereum will always have more destructive criticism than anything else. It's up to crypto enthusiasts to do their part in spreading the word out there about Bitcoin's true benefits relative to Fiat.

As far as scams go, it's up to you to take responsibility by protecting your funds against malicious actors. If you follow the necessary security precautions to protect your Bitcoin, no one will be able to successfully scam you. People need to be better educated about Bitcoin and Blockchain technology for them to make the right decisions in crypto land. I'm sure that if most people were wary of scams, Bitcoin would've had a better reputation in the mainstream world. Legitimate use cases for the pioneer cryptocurrency will eventually counterattack destructive criticism. Let's hope that with the financial system collapsing, people will put their trust on Bitcoin as the next-generation store of value. Just my thoughts