Indeed, im afraid many crypto projects and ethereum users will using other blockchain because the fee is too high.
I hope in ETH 2.0, the developers think about how they can reduce the network fees, otherwise new users won't join because very high fee.
I really doubt that.
After UNI hype was settled down - fees turned back to ~$1.00 level as it was way back before, I mean the transaction fees.
Exchange fees are still quite big, but its forgivable imo