also what a new Dex can offer to new listings that makes them apart from other dexes.
Listing requirement maybe. Something like making sure that team ownership of the token is public, and locked (depends on how the team said it to public). Other than that, I'm not sure. Maybe generic advantage such as lower fees, faster order matching, etc. But you'd probably need to develop new protocol for that. Most DEX protocols that I know depends too much on ETH network.