Everyone has anxieties and fears, that must be more so to do with money.

If indeed ordinary people, know Bitcoin through you, give them an understanding of Bitcoin first about yours, I mean investing / trading that you do every day, show them the profits and transactions you make that it's real.

Over time they will have a strong desire for Bitcoin and they will buy Bitcoin to trade every day, direct them periodically from the price down to buy until the price goes up that they sell and so on, that's the general way for them / ordinary people to transact with Bitcoin.