It's a new token by Rijk , the main difference is you can only buy 2000 and Rijk and his team do all the work to promote the token as part of the IPO goes to marketing and btc to support the market, which is normal for tokens.

Disclaimer: Make sure the buyers are not expected to make Novo a success, with Gulden the community must make it a success while Malcolm and his devs improve Gulden. Rijk has made it clear Gulden is in the hands of the community and the GAB makes the decisions.