Before the launched of their governance tokens they were already the most popular and got to exchange when DeFi trading is mentioned. The adoption by all too centralized exchange of their new token just improve their awareness and the airdrop they did that token the community by storm brought in great publicity especially as their timing was right.

They gave everyone that has used their platform a reason to smile while the market was bearish and causing pain as people portfolio was seen draining. Uniswap is just getting started as there's more development yet to come. It's the most powerful and would be retaining that spot for a very long time.