I am actually seeing $BNB at about 100$~ in a future bull market. Binance is currently by far the leading exchange, especially after they bought CMC a while ago. These lucky people who bought $BNB for less than a dollar in 2017 or for less than five dollar last year. These were golden opportunities, but I am confident that Binance will be able to maintain their position when it comes to exchanges and that $BNB is a decent investment for long term.
Source: https://coinmarketcap.com/currencies/binance-coin/