ICO is a dead format since 2019
I don't think it is a dead format. Anyone can make a successful ICO, if it is a real business.
ICOs are still a great tool. Sadly to see it was dominated by scammers.
ICOs should have made us all free to create and develop our ideas without any paperwork and limitations that are needed to make an IPO... Sadly, scammers took over.
Phase 1: Early adoption, 1 or 2 month, 1ETH=1000 tokens (~$0.33/token. Marketcap $3.3M)
Phase 2: 1ETH=100 tokens
...
2. Marketcap 3.3M. The value of the public media exposure should be well above 3.3M (estimate 100x that), creating an image for the token.
You can control the price in ICO. However, you cannot force people to give you 3.3M to reach that marketcap
IMO you shouldn't worry about marketcap, as nobody can control it.