being greedy is the primary reason as people want to being rich over night.they investment their fund on any crypto with having zero knowledge. They fail but they wouldn't mind.they keep trying again and again stuck in the same hole continuously. cause they think this process could help to make their dream come true.fruads knows this very well & so they continuously dig a new hole for us again & again
Greed is human nature. And most of the time they are overwhelmed by greed for the thought that they can get rich quick. And this behaviour is taken advantage by scammers. So what they do is create fake projects, phishing websites, ponzi scheme and so on, where these people are being attracted. But unfortunately, instead of earning good money they are being screwed by these scammers. And usually, it is already too late when they will learn that they are being duped.