Maybe a little more transparency into the mining operation would help here.
Having video stream is great. But having more realtime numbers will be much better.
- total number registered users
- total amount in BTC of purchased contracts
- total sold and unsold GH/s and their ratio
- total mining stats (blocks, income)
- total payout (mining + bonus)
I guess most of the data is captured in your database. It is a matter of expose it to the existing and potential customers.