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If Darkstar is struggling to pick some I would just create a shortlist of the best users and maybe do a draw/raffle for them then at least it's random and nobody can complain.
That's great and let's hear what DS has to say about this idea. Previously, DS also made a list of participant who were assessed (best candidate) and also those who were rejected. If DS selectsa participant by lottery then all participant who are included in the list of consideration (the best candidate) will have the same opportunity to take part in the campaign.