I think you guys should revisit op's link, the headline seems to have been corrected/changed:
CORRECTION (Oct. 14, 2020, 04:25 UTC): This article originally said Fidelity recommended that portfolios consider a 5% allocation in bitcoin. The language used was a hypothetical. CoinDesk regrets the error.
This is fidelity report's actual message:
Fidelity Digital Assets said bitcoin’s market cap has plenty of room to grow in a Tuesday report on the benchmark cryptocurrency’s uncorrelated nature.
That being said, The Bitcoin network even based on it's market cap is growing, this year alone Bitcoin has been adopted by big companies such as MicroStrategy, Grayscale etc, and due to the pandemic and how institutional fiat currencies and their economy lost value leading to inflation, more people have bought Bitcoin as a hedge against it this devaluation. I agree with the article that Bitcoin has room to grow, and it is doing just that, despite that the mainstream media isn't doing Btc any favors with how they link it closely with scam. Imo when btc 'rallies' above it's ath, and the economy/fiat is still struggling due to covid-19, the btc network will grow much more, even towards mass adoption.