or "everyone"

those who refuse to provide incoming liquidity to others are not helping the network (including those who charge a fee to do so, but that's my opinion and their prerogative)

we can all help the situation by identifying nodes with low or no incoming liquidity, and providing it to them by opening a channel. I realize that there's potentially more fees to be earned opening channels to nodes with higher routing throughput, but ultimately, a better connected network is stronger (and more profitable in all aspects) than a centralized network. There will doubtless be a limit to how may channels it's useful for a single routing node to have, although I am unsure what that limit is (it's likely related to the amount of traffic on the network considered over a long timeframe, as well as how much BTC a node has to put into the network).