I struggle myself to understand what Atomic Swaps effect will have in short/mid term. I guess it will give more utility to Monero so it will reflect positively.
But what about adoption? Who wants to receive BTC in a totally KYC/AML free DEX, possibly tainted, without a big discount in price?
No one says there will not be a discount in price.
Yes many dont see much profit for Monero. Specially long term. But any new possibility should be a profit. Better to have it even if no one uses it than not to have it and maybe people badly need to use it.