They are spanish (probably) as they partnered with Wikibank (which is spanish too).
But I don't understand why tokens are selling on uniswap already, while they will have token sale only on September 22? And according info on their site they have 300 mln tokens, but according Etherscan they have 314 mln tokens already.

Hi, while our team is distributed around the world our main operation is run from Tel Aviv, Israel. The initial liquidity was provided to the network validators to get the network started. That's what explains the small amount being traded on Uniswap. Please let me know if you have any other questions