Will some of the money raised be used to make professional information videos or infographics?
I think the hope is that the community will try to make things like this. I have video editing experience, but not much time.
Will it not be more beneficial to simply employ someone to make a really good, professional one? I agree, if the community can come up with something just as good as a professional one then great, but if it's at the expense of quality then I think it's a bad idea. Having said that, I'm not sure how much this kind of thing would cost... A few thousand? Not cheap.