3. Go for strong exchanges with no fake volume
This is the most important thing but unfortunately, it's the most difficult. Listing on big exchanges results in a lot of fee and obviously, no projct wants to spend a lot of money for that. Finance is always a problem with new projects. If a project is financially strong, they don't even need a bounty to promote.
You are right, new projects have flaws in various aspects especially in the finance section where they have to find a loophole to get listed on the top exchanges if they don't have capable finances. Indeed, there is one of the conditions to be registered to a large exchange by establishing a partnership to conduct an IEO on the exchange.