Not many can afford to list their tokens in bigger exchanges.
That's why they are settling in small to medium exchanges.
Now, with Youengine, even if they have strong team, it is the actual use case that will determine their fate.
Will it attract users in the long run? Are they going to get good number of advertisers?
usecase in ecosystem will be main reason why people need to buy this token. with usefull utility in market or ecosystem , demand for youc token will increase smoothly . adoption be main problem in cryptocurrency at this moment , so while youc could be provide wide adoption i am sure people will attracted and demand will growth.