If they can't list their token in some good and strong exchanges because of their funds is low, that means the projects is bad.
I'm sure the good projects will reach the target for the funds from their sale. Then they must have funds allocation for listing in some strong exchanges.
Every project has its plan, and he knows what must do. If they can't list their token in good exchanges doesn't mean the project is bad, maybe because fee listing is so expensive for the project so the first step they will go to normal exchanges and after the progress is good they will targeting good exchanges. Step by step