It's a complete waste of time and energy hoping that a token or coin can help Ethereum when we perfectly understand that Ethereum is the best smart contract out there, what could other project gives to ethereum that ethereum never had? Now that eth 2.0 is coming ethereum will get even better than before, this project can survive without any other project
maybe what they want is to collect large amounts using eth , not to help the eth become top crypto currency. Even how many tokens you created there will no affect in eth price the only possible thing is more project will earn money by collecting it from different investors.